Firstly (to warm up the subject) it was reported that Newspaper advertising revenue in the US plunged 27% last year compared to the previous year. Interestingly there is an optimism in advertisement industry. Advertising revenue in the United States is expected to rise about 3.4% which will hit $170 billion mark this year, buoyed by an economy on the mend. The Internet has been predicted to overtake newspapers as the second-largest U.S. advertising medium by revenue behind television, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014.
This should not be a surprise seeing a rising trend among the human population to go online. The social networking media and other online tools have added to the excitement in the world wide web. It is encouraging to see many governments are joining in the competition to increase allocation worth billions of dollars as a stimulus plan for the expansion of broadband penetration in their own respective market. Those visionary (with far foresight) country's leaders will help to drive this future economy and ultimately seeing a worldwide web connecting and bringing the world into a so called smaller close knitted world. We can not simply afford losing for not being online or connected.
The internet broadband coverage locally and worldwide also help to stimulate the economy, increasing the knowledge level of the earth's citizens thus realizing one of the United Nation' MDG goal. Last but not least and back to the original topic of discussion here is about advertising. In summary our table talk concluded with a happy and satisfactory note is that paid and free online ads have both its distinct advantages. Having said that, no one should argue the importance of investing in marketing and advertising. However, the Free Online Ads has been neglected or simply not being appreciated yet. It is in the best interest of entrepreneur or business owners that diversifying into both paid and Free Online Ads will help to boost results and cover wider or broader regions in advertisement. If you have not taken a close look on ways to Post Free Ads then, you should start right now by building a good advertisement portfolio.
May you have a pleasent and productive day and week ahead.
Cheers.
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